“Proud To Be”
Colorado State University makes a huge impact across the state in a wide variety of areas, and yet many Coloradans don’t know it. For example, more college-bound Colorado high school students choose to attend CSU than any other university; and CSU produces more Colorado-based alumni than any other university. Our 2018 brand campaign, “Proud To Be,” was created to share these facts and demonstrate that our alums are the heartbeat of Colorado. The campaign put a twist on a well-known campus ritual – the “Proud to be a CSU Ram” chant that’s typically heard from the student section at sporting events – and turned it into the campaign’s unifying element.
Content from the “Proud To Be” campaign was 500x more engaging and viral than the average CSU brand post.
The team created fresh visualizations of the University’s history, traditions, and academic programs to energize our campus activation and make it relevant to students.
