State Your Purpose: The Campaign for Colorado State University

We helped launch the largest fundraising campaign in the history of Colorado State University which aims to raise $1 billion for crucial campus projects like scholarships, endowed chairs, and new academic and athletic facilities. Our efforts included an engagement strategy, website, interactive quiz, environmental graphics, kick-off video, and various printed materials.

State Your Purpose environmental graphics at CSU’s annual 1870 Dinner.

An interactive, Buzzfeed-style quiz on the campaign website connected visitors to their ‘purpose archetype’ and the giving opportunities that align with their interests.

State Your Purpose – Social Launch Video

“State Your Purpose” campaign construct.

 In the three months since “State Your Purpose – The Campaign for Colorado State University” was officially launched, support for CSU has come at a pace that can only be described as remarkable. During that short timeframe, $64 million has been raised to support people and programs across campus.
– Colorado State University Source

Credits:
Strategy & Creative Direction: Elias Martinez
Strategy & Copywriting: Lindsay Connors
Project Manager: Mark Hanson
Art Director: Ashley Everett
Designer: Cameron Nelson
Web Designer: Dawood Suleman
Video: Rikshaw Films