I work at the intersection of strategy, storytelling, and execution—helping organizations navigate complexity and align to bring their brand experience to life.
My work spans brand strategy, campaign development, marcomm operating models, and leadership advisory. Sometimes that means developing a bold new brand platform. Sometimes it means improving on the work behind the work.
How I Help
Brand & Positioning: Clarifying who you are, what you stand for, and what you do—especially when perception lags reality.
Strategic Planning & Creative Direction: Translating strategy into evocative stories and experiences: campaigns, content systems, and creative direction designed to inspire action.
Teams & Operating Models: Designing roles, workflows, and governance that reduce friction, create clarity, protect talent, and raise the quality of the work.
Leaders typically call me when:
Enrollment is flat, and the institution’s value is not clearly differentiated
A comprehensive campaign needs an inspiring public launch
A rebranding effort must balance politics, legacy, and modern expectations
The institution is entering a new era (new president, conference move, R1 push)
EXPERIENCE
University Leadership
Lead 35-person marketing division at Texas State University
AMA Higher Education Marketing Team of the Year (2022)
Record enrollment (40,678 students) and $250M campaign launch
Pac-12 transition and presidential introduction strategy
Brand Transformation
Rebranded Colorado State University and unified a multi-campus system
Admissions campaign drove 25% enrollment growth
Launched $1.28B fundraising campaign (surpassed goal early)
UCDA Best In-House Team; multiple CASE Grand Gold awards
Brand Advisory
Creative Strategy for Nike, Google, Nordstrom, Cheerios, Betty Crocker, etc.
Work recognized by Communication Arts, PRINT, Webby Anthem Awards
National media coverage in Fast Company, NPR, WSJ